Meet the Mavi’s – personifying jeans through social media

Meet Daniel Mavi

Came across this cool website called MeetTheMavis for jean brand Mavis. They are famous for their different jean styles being individual names. So they’ve personified 4 of their most famous cuts  – Daniel, Marcus, Anna and Serena in a social media campaign.  They’ve created four Facebook and Twitter profiles for these 4 cats and you can get a sense of their individual style, the look etc. It’s quite clever however I just became a Fan of Daniel on Facebook and there are only 100 or so fans after a few weeks of the campaign. I can see it being a bit of a hit with the Indie Hipster tribes of Sydney and Melbourne.

Created by Bondi Advertising in Sydney, it’s a nice little social media campaign. Well done boys.

One thought on “Meet the Mavi’s – personifying jeans through social media

  1. “I can see it being a bit of a hit with the Indie Hipster tribes of Sydney and Melbourne.”
    Thats if you can get us out of our Cheap Mondays. Doubt it.

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