Came across this cool website called MeetTheMavis for jean brand Mavis. They are famous for their different jean styles being individual names. So they’ve personified 4 of their most famous cuts – Daniel, Marcus, Anna and Serena in a social media campaign. They’ve created four Facebook and Twitter profiles for these 4 cats and you can get a sense of their individual style, the look etc. It’s quite clever however I just became a Fan of Daniel on Facebook and there are only 100 or so fans after a few weeks of the campaign. I can see it being a bit of a hit with the Indie Hipster tribes of Sydney and Melbourne.
Created by Bondi Advertising in Sydney, it’s a nice little social media campaign. Well done boys.