Levi’s – great new social online shopping experience

Levi’s have just created a great ‘social’ shopping experience, tapping into Facebook’s new ‘like feature’.  They’ve integrated the new “like” feature with every product on the site so you can check out other Facebook peeps and who ‘likes’ what. Tapping into the tribal element, it even pulls in pics of your friends who’ve “liked” the item.

No doubt other retailers will follow suit, but nice to see Levi’s innovating in this space as they are an iconic brand that previously had failed to innovate from a product point of view.

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