New Rules of Attraction for brands

Great little 5 minute speech by Gareth Kay, Digital Strategy Director at Goodby. He talks about some key shifts that marketers need to think about.

Link to speech is here.

1. Ideas that do thing s with and for people

2. Ideas that aren’t advertising, but are ideas that can be advertised

3. Ideas that do not say

4. Need to create communications products not simply communicating products.

Was great watching this as I spoke alot about points 1 and 3 in my recent presentation at ‘The next chapter in social media’ conference which i’ll be posting next week. Here’s Gareth’s short speech

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