Just presented to final year Comms students at Charles Sturt University who are doing a course on ‘personal branding’ and how to create a portfolio to get their first gig in an ad agency.
I shared some of my experiences and also what I believe young marketing graduates need to think about when looking for a gig/preparing for an interview:
– Figure out what your positioning is – just like a brand, you have to have a unique point of view on the world
– Be interesting – first impressions count so it’s key to be seen as interesting and curious
– Showcase your passion – whether that be writing a blog or whatever, show how your interest in one element of pop culture translates into helping you connect with people
– Be specific and focused – never go in saying ‘ I want to work in advertising”. Always have a point of view on where you see yourself in the future
– Be Google-able – whether that be creating a blog, writing thought pieces, posting a preso on slideshare, make sure you have professional related stuff that pops up when you’re Google’d
-First impressions count, don’t be afraid to do something ballsy to get someones attention – especially when you know you’re competing with 50 other candidates for an interview
– Be very careful with how you manage your online identiy, particularly Facebook. Be sure you’re happy for a potential employer to take a gander at your facebook page, as they always will google you to find out about you
– If you’re a Planner, have a portfolio with your best briefs (and the resulting creative ideas), have your work on your iphone or links on your smarthphone so you can always share
-Remember in interviews, 80% of communication is non verbal, so focus on how you’re communicating to people with your body language
Just a few things i was babbling on about for an hour, but hopefully the grads at CSU found it somewhat interesting. Thanks for having me guys.