Adidas Originals does Augmented Reality Shoe

Adidas Originals recently launched an AR game using their footwear. It’s really cool and is a sign of things to come for brands in 2010, using AR technologies to blur the lines between mixed realities. The idea isn’t that social, nevertheless, they’ve got some cool utility¬† as you can redeem reward points for shoes for participating in the game. Not as cool as Nike’s True City AR app, but I’m gonna get a pair to try it out.


2 thoughts on “Adidas Originals does Augmented Reality Shoe

  1. Pingback: 10 Youth marketing themes in 2010 « Dan Pankraz Vs Youth

  2. Pingback: Storytelling notes. Themes to consider for youth marketing in 2010

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