Shuey and Mercedes go experimental


I love cars and I love Shuey. So I enjoyed watching this ‘very German’ bit of content for the Mercedes SLS AMG. It’s a tunnel experiment gone into production overdrive. A colleague of mine said it was the German semiotic dream, check out the forklift in German colours. Everything is white, clinical, precise, slightly cold. They’ve got a great interactive tour of the car, built entirely off a youtube channel which seems to be the way of the future for microsites featuring deep content.   I’ve never been a huge Mercedes fan, and certainly haven’t rated much of their recent comms, but this piece of content makes me like their brand a whole lot more. Go Shuey in 2010 !


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