Well, the crew over at Nike Sportswear and associated agencies have raised the bar when it comes to creating city living utility for youth through an innovative iphone app and supporting campaign.
Nike Sportswear have just released ‘True City’, an iPhone app that provides peeps with an insiders view into 6 cool European cities. Nike’s behaving as they should, as an arbiter of urban cool..they’re not just talking the talk, they’re walking the walk, by partnering up with these diverse urbanistas who really do have a fresh view on these cities. True City delivers geo-tagged content, clever QR codes, a bit of a treasure hunt angle all updated in real time by real people. Will be interesting to see how it goes, but Nike definitely have delivered a truly social idea that provides European youth real cultural value.