Mini Switzerland are creating culture in a cool way. Mini has always been a bit of an object of art, so they’ve taken that concept to a literal level. They’ve commissioned 10 artists to deface (design) a Mini each. It’s called Mini WASH ME and has culminated in a book, bearing the same name. Artist like Seak, Dieter Meier, Euro and Smash137 were given free reign to create. Mini has always been about customisation and urban cred, so this idea is a nice way to give Mini even more cred in the market as the car you can personalise and put your own personality on, literally.