Ken Block – world’s fastest snowcat experiment

Just when you thought Ken Block’s DC Shoes ‘Gymkhana’ videos might be losing velocity, they release this great little piece of content – the world’s fastest snowcat. It’s not as cool as the ‘Gymkhana’ stuff but it’s decent enough for 680,000 views in 3 days. The thing I love about all this stuff is that it’s about EXPERIMENTATION…they’re playing with culture by trying new things that obviously tap into Kens amazing driving ability but also new ways in which their brand (and Subaru’s) can be seen as innovating in action sports culture. Very cool.

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