Am presenting tomorrow at AIMIA’s ‘Getting Inside Gen Y’ conference in Sydney. My presentation topic is ‘Experimentation is the new Engagement’ , so I’m gonna talk about brands needing to create social experiments, be agile, bounce off popular culture to keep Gen Y constant guessing and connecting with each other. I’m presenting after Jy Smith, Julian Cole and Em Copeland so some real social media and pop culture experts down here in OZ. Hopefully I can also bring some fresh insights. Will upload my presentation tomorrow. Cheers.