This is cool, found it on the CREAM blog. Most Augmented Reality apps out there are for pure entertainment sake, which is fine, but it’s great when a brand actually uses the technology to deliver value to the users experience with that brand. Red Bull, as always, have nailed it and potentially will redefine the magazine experience. Hot off the digital press, Red Bull has just launched PRINT 2.0 using AR to take the interactivity with its Red Bulletin magazine to the next level. Actions sports activities now come to life literally off the page. The world of Red Bull gets better all the time, and I know my buddy Q will be loving this, as he gets the Red Bulletin shipped into Australia.