Just finishing Baked In by John Winsor and Alex Bogusky

I was lucky enough to be asked to review a brand new book just released called Baked In – written by Alex Bogusky and John Winsor from the world’s best agency CPB.  It’s about ‘baking’ marketing into your product. I’m about half way through and will be posting a full review on Monday. So far, so good, it’s really interesting and am especially loving the commentary on how brands can tap into cultural conflicts/tensions. More to come.

One thought on “Just finishing Baked In by John Winsor and Alex Bogusky

  1. hey mate good stuff on that. was on windsor’s blog and saw your name.

    yeah baked in sounds like the direction alex was pushing while i was there.

    they started industrial design all that stuff.

    anyways catch up soon. good post.

    Stafford.

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