A super cool mate of mine Dennis Hurley was in Brooklyn a few weeks back at one of the ‘Pool Parties’. I asked him if there was anything interesting going down at this event. He mentioned something quite simple but very cool that Converse was doing. As a sponsor of the event, rather than plaster their logo everywhere, they had a big white wall with outlines of their famous Chuck shoes and they then had a bucket of coloured textas on the floor. Basically kids were then prompted to go up and create their own artwork on the shoes. It was essentially a blank canvas for them to create and express themselves. It was a nice little gesture that ADDED VALUE to the festival go-ers experience, sparking their creative side. I like it. It’s no Nike ID studio, but it is on the ground grass roots and fits with the retro cool personality of Converse.