Audi Design Challenge – car design goes social

A super cool idea from Audi USA, their “Youth Mobile 2030” design challenge is inviting customers to collaborate  via the company’s Facebook page.

Audi is posting videos of their design process, information about the contest as it progresses, and soliciting questions and feedback to find out what the fans would like to see in a car of the future. It wants its 300,000 fans to know that as a company, Audi listens to its customers and wants to engage in a conversation about the future.

This is the first car brand that really invites consumer to truly get involved in their design process, which is bang on brand for Audi, whose positioning is all about ‘progressive design/technology’. 

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