Came across this little study by Cartoon Network. They spoke to almost 1,500 7-14yr olds across Australia on a whole range of topics from favourite brands, to media consumption and lifestyle. Here’s a snapshot of what boys and girls are talking about. No big surprises here. Boys are talking about gaming, content, sports, youtbe channels as they get older. Girls are into Hanna Montanna, more social networking, fashion, music. One key finding was that using social networks doesnt really kick in for boys until age 13, as they are spending more time face to face playing sports…excluding playing online networked games like Xbox 360 (which probably doubles as their social networking).