Over the weekend at the German F1 Grandprix Red Bull changed the livery of its F1 cars to carry branding for Red Bull MOBILE.
Red Bull launched the service in 2008 with Austrian mobile communications outfit mobilkom austria. More than just a mobile service provider, Red Bull MOBILE lets its users into a whole world of Red Bull via their phones – with the emphasis on multimedia services and television content from Red Bull.
Not only that, but Red Bull MOBILE has also brought out a range of phones each of which come with software installed that helps you upload pictures and videos to the Red Bull MOBILE community. It’s only available as a service in Austria – at the moment – however if their magazine (The Red Bulletin) is a reliable example they’ll be expanding the service once they’ve got it right in their own backyard..
You can check it out here: http://www.redbullmobile.com/