Evian ‘Live young’

Great new spot for Evian as part of their new ‘Live Young’ positioning. The ‘Roller babies’ are tearing up Central Park. Part of a series of ads created for Evian. This concept isn’t super original, feels a little like they asked for a Cadbury Gorilla ‘demonstrate the feeling of our product’ and this is what popped out….literally , freakeyrapping babies!!!! It’s a feel good spot ansd has certainly put Evian back on the radar…nice work BETC Paris.

One thought on “Evian ‘Live young’

  1. Pingback: Roller Babies | All Days Long

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