Adidas Originals are celebrating their 60th birthday party and the Australian team has created quite a cool little online experience, an online dress up party, where you can create an ‘Avitar’, choose cool Adidas orginals clothing to dress up in, upload your pic and groove to some tunes. The main hook is a chance to hang with celebrity photographer Mark ‘Cobrasnake’ Hunter in LA. I like the idea, pretty well excuted online, although I think it’s a little behind the times given about 20 youth brands have done avatar/create your own character type ideas in the past two years…eg: Simpsonize Me. Having said that, I think Aussie youth, especially those ‘indies’ like my 16yr old
buddy Harry will get into this idea. A bit of fun.