Youth want to participate in ideas, so I believe youth brands should forget about having static taglines that don’t go anywhere. It’s all about URL’s at the end of conent that takes youth somewhere, gives them an avenue to participate, get involved…whether that be watching more content, getting involved in a competition, having a POV on something. It’s obviously got to be single minded, but I believe youth expect to see URL’s at the end of ads/content so they can discover more about the brand/campaign and get involved. Thoughts???