This is cool. 6.7million views, over 32,000 comments on the Tube proves it. Take a bow Inspire Bicycles for putting out this great piece of content, featuring their main ‘freerider’ (think parkour with a BMX) Danny Macaskill. I bet Red Bull wished they sponsored this crazy cat. He’s ripping it up across the streets of Edinburgh doing stuff on a bike that shouldn’t be humanly possible. Proves once again that you don’t need special effects to create a great piece of content, just someone doing stuff that’s out of this world. Cool piece of branded content.