Youth marketing in 2009 is all about how you go about creating a COMMUNITY around your brand. Gen C are the ‘connected collective’ – it describes their behaviour amongst themselves as well as their behaviour towards brands, they make decisions as a group.

Marketers need to think about how they can get Gen C to ‘swarm’ towards their brand and here are some examples of brands that have effectively been creating communities via creativity, conviction and collaboration.

Gen C – The Connected Collective

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