Obviously there’s no one thing that make Western youth happy. Was chatting with my mate PC and he came up with an interesting thought. The language of happiness for youth can be defined by the language of ‘ING’ words. What are ‘ING’ words you ask? The following list of action oriented verbs are what drive youth happiness. In no particular order of importance:
EXTREME LIVING (surfing,skating, free styling etc)
and of course LAUGHING
If your youth brand doesnt tap into at least 2 or 3 of these keey youth drivers of happiness, you need to ‘rething’ your brand strategy.