The latest campaign from Nike Running: Run Super Natural. It’s a little bit limp (excuse the pun) if you ask me, a few really telegraphed lines ‘I let it all all hang out’ and i feel like i’ve seen this before. Not based on any real human insight, storytelling is quite shit and it’s just not that funny. In my mind, since Nike + did ‘I am Addicted’ they havent really got into the mind and heart of the runner. In my view is a 6/10 and for Nike that just ain’t good enough.