Audi, Lexus, BMW, Mercedes Benz Brand Positioning

Luxury Car Brand Positionings

A deck I wrote which basically looks at the brand positionings of the four major luxury car brands – Audi, Lexus, BMW and Mercedes Benz. I love cars, so had great fun in test driving them all and putting this perspective together. For the record, I’m happy with my little R32, but will be stepping up to the M3 soon…

2 thoughts on “Audi, Lexus, BMW, Mercedes Benz Brand Positioning

  1. i could def do one for porsche and volvo..i know the Honda driver in Australia, but not sure if it’s the same mindset in the USA..but i’ll have a play

  2. Hi this is great. Do you have any publish on this ? I’m writing my dissertation and would like to add in your point of views on some of the brands here.

    Cheer
    P.

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