Right Music Wrongs – Ice says sorry

Am very proud to say my boys at Droga 5, Fabs and Nick have cracked a pearler for Virgin Mobile in Australia. The ‘Right Music Wrongs’ campaign takes a stand against shit music. It’s all about directing youth to the 2009 V Festival, but the journey through their content is well worth the time on the site.It’s a web driven idea although am sure they’ve got plenty of experiental and content up their sleeve. It’s fronted by Vanilla Ice apologising for the music crime he committed long ago via his ‘Ice Ice baby’ track. You can vote on a top 10 music crimes. Music is a super saturated area, with loads of brands trying to piggyback on providing tickets to events etc. This idea is a fresh take and is spot on for the brand. Well done guys and nice to see D5 Sydney punching out some great work
Check it out at rightmusicwrongs.com

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