I’m a Sydney boy but I have to say that every time I visit Melbourne I see new and interesting reference points for youth culture. The Melbourne Shuffle is a style of street dancing been around since the 80s in underground subcultures, but has picked up in the past 2-3 years. This youtube click has almost 8million views, pretty cool for a style of dance that 90% of Aussies have never heard of. Co-incidentally a digital strategist Mark Pollard twittered about seeing ‘shufflers’ in Sydney and I ended up seeing the same crew on Sunday afternoon down near Darling Harbour. I’m surprised no streetwear brand has aligned itself with the ‘shuffle’ dance style, could be a good opportunity for real youth traction.