Youth move as ‘Swarms’

Young people have always needed to belong to communities, and online, everyone is equal. This desire for connection has now been turbo-charged by social networks like Facebook. According to there are now 500 million youth (under 25’s) registered to social networking sites. Over 1m people a day are joining Facebook. It helps them belong and form their self identity as well as giving meaning to their world. Young Digital Natives exhibit ‘swarm behaviour’, they move quickly as a group with no leader, constantly sharing intelligence and conversational capital and thrive on being active participants in these online communities. The collective is only as strong as the interesting conversation travelling through its veins. As soon as the conversation slows down, individuals look to flee towards new collectives which can deliver them fresh things to talk about.

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