The 38 Hour Day

Gen C have grown up with content overload, they stream and synthesize thousands of messages everyday. Youtube has become the new TV, they don’t want appointment to view, everything has to be on their own terms. They’re the ultimate multi-taskers, compressing 38hrs of activity into a single day, living in a state of continuous partial attention (Synovate Research, Australia). At any one time when a teen is sitting in his bedroom he has the following going on: watching Entourage, listening to satellite radio, taking a call on his Iphone, receiving a few texts, updating his Facebook profile, downloading a rip of ‘Watchmen’ from youtorrent, downloading music from Limewire, watching a favourite Youtube clip, getting ready to log onto World of Warcraft MMORPG and probably checking out a porn site.

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