Addicted to Remixing and Mashing

Digital Natives treat content as collaborative as recombinant. Remixing is a digital behavior that is increasingly prevalent, as media production technologies facilitate easier and easier mashups . Gen C naturally understand that re-deploying pre-used content is an easier way to make their own things. ‘Control C’ is their most commonly used keyboard directive and they love anything open source that gives them the chance to play and participate. Check out youtube and search on ‘spoofs’ and you’ll see how many brands and movies have been spoofed and remixed by Gen C’ers.

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