Meet Gen C’er Alex

Alex is the typical Sydney Gen C’er. He’s a creative guy working in the communications industry and is super savvy when it comes to technology. He is also a bit of a muso and is a self confessed ‘snooper’ on Facebook, as he constantly needs to be in the know as to what is on. He’s a funny dude and has a great approach to life –  ‘the path of least resistance , the easiest thing is usually the right one’.. Put together a board which captures some of the dimensions of his life. I have a feeling Alex would have  fit in the the swinging 60’s..he’s a very relaxed dude.

A Snapshot of Alex's life

A Snapshot of Alex's life



Youth Want Constant Change

Gen C embrace constant change in their lives – they expect it and love it. Rapid technological advancement in the past 10years has resulted in them being hardwired to teach themselves new stuff. They lead fluid and flexible lives, they want the ability to pick up and go at a moments notice. They want to be in control of the change, or at least not be dictated to by others. They see life in their 20’s as a collection of life experiences – carpe diem is definitely the mantra. You’re now judged a success by how many interesting places you’ve visited, not by how much you earn or what car you drive. Here are four friends from Sydney talking about change.

Gen C Crave Constant Contact and Change

Gen C are the connected collective. They seek constant constact with their friends and the world. Meet four mates from Sydney’s Potts Point who shared their views on the best thing about being their age, friends, Facebook and change. Lesson for marketers..Surprise them, entertain them, stimulate their need for constant contact…and above all, give them something to talk about…