Give your Mum a Digital Makeover

I don’t talk about my agencies work too often, but I’d love to share with you some work we’ve just launched for Telstra. It’s the Mum 2.0 idea, whereby we’re giving Mum a ‘digital makeover’ via some simple do’s and don’ts of social networking delivered by online tutorials.  On Facebook kids can share their experiences and tips for parents in social networks. We wanted to provide some real utility for Mum but do it in a playful way that’s not your typical Telstra campaign.

Here’s a couple of the short online tutorials

For the rest of the tutorials check out the youtube channel just launched.

Adidas’ Urban Art Guide App for Berlin – more street cred for zie German wunderbrand

Adidas' latest branded utility - the urban art guide for Berlin

Adidas' latest branded utility - the urban art guide for Berlin

I’ve been talking about one of the key rules for youth brands being ‘DO STUFF before you say stuff’, well Adidas already has way more street culture cred than Nike or Puma via their Originals range,  but they’ve now come up with a cool app which consolidates that position, in German anyway. They’ve created the Adidas Urban Art Guide to Berlin which lists all the top graffiti locations in the city.

Users download the application for free, giving them access to a Google map of Berlin that’s pegged with the locations of its urban art masterpieces. The map can be navigated in several ways: “Find artworks nearby” provides users with a map of art works in their immediate vicinity; “Tour guide” calls up a curated walking tour of local urban art; and “Gallery” gives users the option to browse the city’s street art and then seek out their favourite pieces. Users can click on each marked location to call up images as well as information about the piece, the artist and further references.

The app’s interactive elements including rating and commenting functionalities, and letting users upload their own snaps of new art, which keeps the map cutting-edge at no extra cost to Adidas. Berlin is currently the only city on the Urban Art Guide’s map, but I imagine it’ll be in NYC, London, Tokyo soon.

 Smart move on behalf of Adidas, getting the brand straight into the hands of its target audience, while reaffirming its street credentials and delivering real brand utility.

Meet Gen C’er Alex

Alex is the typical Sydney Gen C’er. He’s a creative guy working in the communications industry and is super savvy when it comes to technology. He is also a bit of a muso and is a self confessed ‘snooper’ on Facebook, as he constantly needs to be in the know as to what is on. He’s a funny dude and has a great approach to life –  ‘the path of least resistance , the easiest thing is usually the right one’.. Put together a board which captures some of the dimensions of his life. I have a feeling Alex would have  fit in the the swinging 60’s..he’s a very relaxed dude.

A Snapshot of Alex's life

A Snapshot of Alex's life

 

 

Youth Want Constant Change

Gen C embrace constant change in their lives – they expect it and love it. Rapid technological advancement in the past 10years has resulted in them being hardwired to teach themselves new stuff. They lead fluid and flexible lives, they want the ability to pick up and go at a moments notice. They want to be in control of the change, or at least not be dictated to by others. They see life in their 20’s as a collection of life experiences – carpe diem is definitely the mantra. You’re now judged a success by how many interesting places you’ve visited, not by how much you earn or what car you drive. Here are four friends from Sydney talking about change.

Gen C Crave Constant Contact and Change

Gen C are the connected collective. They seek constant constact with their friends and the world. Meet four mates from Sydney’s Potts Point who shared their views on the best thing about being their age, friends, Facebook and change. Lesson for marketers..Surprise them, entertain them, stimulate their need for constant contact…and above all, give them something to talk about…