Give your Mum a Digital Makeover

I don’t talk about my agencies work too often, but I’d love to share with you some work we’ve just launched for Telstra. It’s the Mum 2.0 idea, whereby we’re giving Mum a ‘digital makeover’ via some simple do’s and don’ts of social networking delivered by online tutorials.  On Facebook kids can share their experiences and tips for parents in social networks. We wanted to provide some real utility for Mum but do it in a playful way that’s not your typical Telstra campaign.

Here’s a couple of the short online tutorials

For the rest of the tutorials check out the youtube channel just launched.