Sprite ‘true self expression’ campaign #spritetrueselves

Really liking this new global Sprite campaign from my old agency BBH NY – originated by Jordan Kraemer a great copywriter i had the pleasure of working with. Taps into a universal truth about global truth, the need for ‘true self expression’ and feeling comfortable in their own skin within the tribe –  THis campaign brings this thought to life, Sprite being the catalyst for this behaviour. They’ve created awesome street art in Prague  technique by camouflage artist Liu Bolin. Nice work Sprite, will definitely cross borders.

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