Awesome anthem for British youth in the lead up to the London 2012 Olympics by Adidas. Captures the spirit of British youth perfectly and the Adidas values of authenticity and energy. I have to disclose that although my agency Iris Worldwide didn’t do this work, Adidas are a client I work on, so I am a little biased 
Well done Adidas and Sid Lee.
Dan Pankraz Vs Youth
Perspectives from a Youth marketing strategist
Interesting “Give” counterpoint to Team GB’s “Take” done by the Canadian Olympic Committee and their Give Your Everything campaign. There’s a definite kinship in this work. http://www.youtube.com/watch?v=YanUMireS9s