At Iris Worldwide, we recently put together a global study on the latest retail innovation. Word to my fellow planners at Iris Worldwide in the USA and UK. Titled ‘The Outsellers’ it looks at the key principles and trends that marketers are deploying to enhance the shopping experience and build customer value throughout the customer journey.These are the 5 trends we identified and below are a few quick links to brands & ideas that are delivering on the trend. Hit us up if you’re keen to find out more.
Friction Free Shopping
Real Time Value
Service Based Selling
The Power of Inspiration
Branding the Value Proposition
