Cool little activation by Lynx here in Australia – done by the boys at SOAP. Don’t know about the reach and contagiousness of the idea, but certainly an innovative digital experience that is very ‘on brand’ for Lynx and does a nice job of appealing to both sexes for a change. Certainly a fair few hipsters rocking the streets of Paddington and not sure if they’re the real target audience for Lynx – think 18-21yr old boys – but it’s cool. Well done.
Dan Pankraz Vs Youth
Perspectives from a Youth marketing strategist
