Sat through quite an interesting presentation by Cartoon Network yesterday. They do an annual ‘New Generations’ study of kids aged 7-14, sample size 2000. There was nothing amazingly breakthrough but some interesting statistics which I thought I’d share:
KIDS ARE MORE CONNECTED THAN EVER
97% of 7-14yr olds have access to a laptop/desktop in the home, 87% have access to a digital camera and 70% to a handheld console. 50% of these kids also have a TV in their room and a whopping 58% have a a gaming console in their room.
TV STILL ON TOP
Kids are spending on average 17.1hrs a week watching TV, next comes the web with 16.4hrs (defined as fun activities like social networking, chat, gaming) and 11 hours for playing video games. 45% of kids said they wish they played outside more…a worrying trend for the ‘cotton wool’ culture that exists in Australia.
GEEK IS IN
When asked what they’d change about themselves, 45% of kids said they’d like to be smarter, 42% said they want to be better at sport and 26% said they’d change the way they look.
It’s clear that media and parental commentary has a massive influence on Aussie kids, no surprise right!! In terms of the most important world issue, 20% of kids said the financial crisis, 17% said environmental issues.
PARENTS GETTING TIGHTER
The GFC has brought with it a decline in kids pocket money, down 5% to 67% of kids getting pocket money. On average, 7-14yr olds get $10.52 a week, this is on an increasing scale with age. 7-8yr olds get $6.51, 9-10yr olds get $8.52, 13-14yr olds get $10.46 and 13-14yr olds get $15.61. For 13-14yr olds this equates to $1353 purchasing power a year which isn’t bad ‘play’ money.
ONLINE GAMING THE WAY INTO THE WEB
Online gaming is by far the most popular digital activity for kids aged 7-14, it’s actually higher between ages 7-11 than it is as ages 12-14 as kids start discovering youtube and socila networking.
50% of kids aged 11 have a mobile, 76% of 12yr olds have one and a whopping 94% of 13-14yr olds have one. Texting (46%) is still by far the most popular use, with girls sending 10 texts a day and boys 6 texts a day. They start young.
No massive suprises here, it’s Miley, Zac Effron, Rob Pattinson, Daniel Radcliffe and the Jona Brothers.
Pink tops the list, not surprising as she’s just done 60 shows in Australia, Michael Jackson comes in at No.2 (on the back of his tragic passing), Taylor Swift is adored by young girls and Eminem is back in the kids good books off his latest album.
FAVOURITE SPORTING HEROES
WWF star John Cena tops the list for the boys with Darren Lockyer (Brisbane Broncos rugby league star) and David Beckham coming in third.
WHO WILL EB FAMOUS NEXT?
20% of kids say ‘ME’, which is nice to see that the ‘make me famous’ trends is still alive and well. Paris Jackson and Taylor Swift are seen as the next big things.
So that’s it, just some toplines on what’s happening with kids aged 7-14yrs in Australia in 2009. Thanks Cartoon Network for the insight.