10 Social Media Principles from the IPA

Over in London, a handful of social media gurus have hooked up as part of the IPA and put together a list of principles brands need to think about when looking at social media.

I’m feeling validated that I somewhat know what I’m talking about, as 4 of the top 10 thoughts are things i’ve been talking alot about in regards to engaging with Gen C – specifically 1,3,5 & 6. :)  Here they are.

1. People not consumers – Mark Earls

2. Social agenda not business agenda – Le’Nise Brothers

3. Continuous conversation not campaigning – John V Willshire

4. Long term impacts not quick fixes – Faris Yakob

5. Marketing with people not to people – Katy Lindemann

6. Being authentic not persuasive – Neil Perkin

7. Perpetual beta – Jamie Coomber

8. Technology changes, people don’t – Amelia Torode

9. Change will never be this slow again – Graeme Wood

10. Measurement – Asi Sharabi

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