Red Bull Racing App – it’s about utility not just play factor

Seems every man and his dog has an app these days, I’d say 90% of them are useless and provide no genuine utility (big call I know). My Red Bull fanatic mate Q, just sent me a link to the ‘There’s no app for that’ campaign just launched for Red Bull Racing new iphone application. For racing fans it provides genuine social utility around the Red Bull Racing team and the F1 races coming up. Ultra cool. This ad promoting it is a bit lame, but the app is cool.